
Aida Tootoonchi
Designer
I am a passionate and creative designer with expertise in graphic design, content creation, and AI research. With a BFA in Fine Arts and experience across various design fields, I specialize in crafting visually compelling content that enhances brand identity and engagement. My skills include social media management, product design, and digital storytelling through graphic design, video editing, and photography. Constantly exploring new creative techniques, I strive to push the boundaries of design and create impactful visuals that connect with audiences.
EDUCATION
BFA / Fine Arts
2015 – 2019
Bachelor of Fine Arts, WTB IAU University.
High School Diploma / Visual Communication (Graphic Design)
2013
Specialization in Visual Communication (Graphic Design), Ayandeh Sazan Art School.
EXPERIENCES
Transcription and AI Research Specialist
Productive Playhouse (Glendale, CA)
December 2024 – Present
- Convert audio and video recordings into accurate written text while enhancing AI search algorithms and improving user interaction through refined transcription processes.
- Ensure adherence to client-specific conventions and standards, focusing on high-quality transcription, formatting, grammar, and punctuation.
- Review and proofread transcripts, resolve technical issues, and maintain confidentiality.
- Optimize workflows and improve transcription speed and accuracy from 120 words/hour to 185 words/hour, achieving a 54% increase.
- Foster a collaborative, results-driven environment that positively impacts the team and ensures deadlines are met, enhancing overall productivity.
Social Media Content Creator and Video Editor – Project Base
SEO by KT (Remote, Los Angeles, CA)
April 2024 – Present
- Create engaging videos and high-quality photos for social media platforms, including Instagram, TikTok, and YouTube.
- Develop and post dynamic content, including stories and reels to enhance brand visibility and audience engagement.
- Conduct research on trending topics and audience preferences to inform content strategy.
- Monitor and respond to audience comments and direct messages, fostering community engagement and customer relations.
- Edit photos and videos to ensure professional quality, utilizing tools for enhancement and creative storytelling.
- Increased engagement by 20% through targeted content.
Social Media Admin – Part-time
Barbers Grocery Pro (North Hollywood, CA)
January 2024 – December 2024
- Create and update in-store promotion signs to highlight current offers and events.
- Manage Barbers Grocery Pro’s Instagram page, posting content and engaging with followers.
- Ensure consistent branding across all social media and in-store materials.
- Monitor Instagram interactions and respond to customer inquiries.
Floral Shop Content Creator
HK Flowers (Winnetka, CA)
November 2023 – January 2024
- Capture and edit high-quality photos of bouquets, vases, and other floral arrangements for social media and marketing materials.
- Create engaging videos and banners for social media and the website to showcase products.
- Designed and executed social media visuals, boosting brand engagement and increasing customer inquiries by 25%.
- Edit and enhance images to highlight unique floral designs and seasonal collections.
Product Designer
Cinnamed Company (Tehran, IR)
September 2021 – August 2023
- Design concepts, packaging, and graphics for pharmaceutical products.
- Coordinate with cross-functional teams to ensure design alignment with marketing strategies.
Social Media Manager & Graphic Designer
Pishgam Negar Online Shop (Tehran, IR)
November 2020 – September 2021
- Manage social media accounts and design content to enhance brand visibility.
- Analyze engagement metrics to optimize content strategy.
Graphic Designer
Hourjin Art Gallery (Tehran, IR)
December 2019 – November 2020
- Design merchandise items such as postcards and gift bags.
- Coordinate with artists and vendors to ensure the production of high-quality products.
Graphic & Concept Designer – Project Hire
Lotus Advertisement Agency (Tehran, IR)
February 2019 – December 2019
- Developed posters and conceptual product designs as per client requirements.
- Worked closely with clients to ensure design satisfaction and brand consistency.
Industrial Design Intern
Zarin Pyrex (Tehran, IR)
December 2018 – February 2019
- Assisted in the design of laboratory equipment.
- Collaborated with senior designers to learn industry standards and practices.
Graphic Design Intern
Karaj Municipality (Tehran, IR)
June 2013 – June 2015
- Collaborated with cross-functional teams to ensure design consistency and alignment with municipal guidelines.
- Gained hands-on experience in graphic, digital, and urban design, focusing on municipal branding and visual communication.
- Assisted in creating promotional materials, including posters, brochures, and banners for public events and community programs.
- Supported design efforts for urban planning projects, contributing to visual layouts and signage for public spaces.
SKILLS
Graphic Design & Digital Art
- Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro)
- CorelDraw, Blender, Maya
- Digital Illustration, Print Design, Poster Design
- Photography & Photo Editing
UI/UX & Web Design
- Adobe XD, Figma
- Web & Responsive Design
- User Experience (UX) Research
- Wireframing & Prototyping
Social Media & Content Creation
- Social Media Management & Strategy
- Video Editing & Motion Graphics
- Branding & Engagement Metrics Analysis
Business & Project Management
- Marketing Strategy & Client Relations
- Inventory & Database Management
- Project Coordination & Time Management
LICENSES & CERTIFICATIONS
Design & Software
- Adobe Photoshop Certification
- CorelDraw Certification
- Blender 2.91 Essential Training
- Blender 3 & 3.3 Essential Training
- Color for Design and Art
- Figure Drawing & The Art of Photo Composition
Social Media & Marketing
- Social Media Marketing: Strategy & Optimization
- TikTok & Instagram Reels Marketing
- Social Media Stories: Creative Strategies
- Content Creation: Strategy & Tools
- Essential Skills for Social Media Managers
User Experience & Design Thinking
- Exploring a Career in UX Design
- Design Thinking for Customer Experience
- Learning Design Research & Facilitation
- Technical Product Management
Business & Software Skills
- Microsoft Excel, Word, PowerPoint, Access